RedEye

CONTACT Amy Guth, General Manager, RedEye/Metromix

Delivering a brief and clever take on news, sports, and entertainment.

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Benefits:
  • Chicago's #1 daily news source delivers integrated, cross-channel solutions
  • Engages an active, educated audience with buying power
  • Reaches a highly-desired millennial audience
2014 RedEye Media Kit
The Tribune is a partner of the Goodman and works with us in ways that exceed our expectations. We do look at numbers very closely every day and we know that the Tribune works for us. Lori Kleinerman, Marketing and PR Director – Goodman Theatre
Varicose-Solutions
“Over the past two years we have successfully used EZ Targets, targeting the general market through RedEye, and the Hispanic Market with Hoy Newspaper. We love the fact that we can geo target by zip code and reach our desired market.” Valerie Mirea, Media Buyer - Varicose Vein Solutions
Fantasy-Costumes
“RedEye has helped us generate strong sales during the Halloween season. We have a strong redemption rate for the coupons placed in our ads.” George Garcia, Owner - Fantasy Costumes
Women's-Workout
“It’s interesting how we have seen a spike the day of a RedEye ad, but especially the day after the ad comes out. I was thinking maybe this is because people grab the RedEye and read it on their way home, see the ad and then come in the next day. But either way, there seems to be results.” Jamie Revell, Director of Marketing - Women's Workout & Fitness
YMCA
“With a number of locations across the Chicagoland area, targeting these communities while being cost effective is essential. The EZ Target Insert allows us to reach communities of specific zip codes within the Chicago Tribune. RedEye is also a great way for us to reach our urban centers in a single publication, and has showed a great return on the texting campaign we piloted this past January.” Jack Goodall, Marketing Manager - YMCA
Moroch-(Midas)
“Chicago Tribune’s print and insert program allows Midas the flexibility to target tight geographies with a flexible product mix that includes Chicago Tribune subscribers and non-subscribers, RedEye and Fin de Semana.” Cary Dice, Account Director - Moroch
Jewish-Reform
“We always advertise in RedEye to get the word out about our free classes and programs for the community. We know that this is an effective way to reach a wide variety of people and demographics, reaching those who live in the city, as well as suburbanites who work in the city and grab a Red Eye to read on the train. Our Red Eye sales representative is wonderful to work with - she always gets us what we need in a timely manner.” Felicia Ross, Marketing Coordinator - Reform Jewish Chicago
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RedEye

RedEye is the city’s #1 daily newspaper, giving a brief and clever take on news, sports, pop culture and entertainment for Chicagoans who need to be quickly connected, entertained and informed.

  • Daily readership (M-F): 413,066
  • Weekly readership (5 Issues): 841,604

RedEye Neighborhood Glossy Guides
RedEye’s neighborhood Glossy Guides explore the city’s neighborhoods and provide itineraries to explore restaurants, bars, shops, festivals, and more.
The guides are printed on high-quality glossy paper and inserted into 100,000 copies of Redeye. These Neighborhood Guides present the perfect opportunity to connect a brand message to the neighborhoods that matter most to that business. A corresponding producer guide also lives on Metromix.com.

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RedEyeChicago.com

redeyechicago.com is the go-to destination for young professionals who need a daily dose of what Chicagoans are buzzing about—including relevant news, entertainment, transportation, and dining content with a distinctive RedEye spin.

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RedEye Mobile

RedEye Mobile solutions help businesses reach on-the-go consumers who love RedEye’s brilliant take on news, entertainment and information around Chicago. Display advertising opportunities are available.

Mobile App
The RedEye mobile app is complete with top news, GPS-based bar/restaurant locator, CTA tracker, and Missed Connections.

Mobile Website
Readers can get the full experience of redeyechicago.com on their mobile device.

RedEye for iPad
The RedEye newsstand app features over 80% original content with exclusive in-depth coverage, plus video/audio streaming, dynamic photos, social media aggregation, and more.

 

 

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RedEye Entertainment & Sports Events

In partnership with Metromix, RedEye hosts a variety of nightlife- and sports-themed events throughout the year targeted to young, affluent and urban entertainment and sports enthusiasts.

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RedEye Street Teams

The On-the-Go RedEye Street Team generates brand awareness, launches new products and promotes grand openings to nearly 900,000 commuters each day.
Fifteen street performers are based at high-traffic El stations or elsewhere throughout the city.

312-222-5995