Reach & engage Chicago's Hispanic community.
- Source for culturally-relevant news and information
- Multiple platforms engage consumers through their medium of choice
- Reaches Chicagoland Hispanics with $32 billion in buying power
“We continue to advertise in Hoy because it is a key publication to reach the Hispanic market effectively.”Margarita Garcia, Owner - Hernandez & Garcia
“Over the past two years we have successfully used EZ Targets, targeting the general market through RedEye, and the Hispanic Market with Hoy Newspaper. We love the fact that we can geo target by zip code and reach our desired market.”Valerie Mirea, Media Buyer - Varicose Vein Solutions
“Throughout the years the Chicago Tribune has been excellent vehicle in helping us reach our desired market. We are now targeting the Hispanic Market with Hoy Newspaper and are pleased with the results!”Adam Silverstein, General Manager - Cardinal Warehouse Wine & Liquors
“Tribune Media Group provides Jam with an unmatchable combination of traditional media and leading-edge marketing technology. With our wide variety of concerts and events, throughout any given year we utilize the Chicago Tribune, RedEye, The Onion, Hoy, WGN-Radio and WGN-TV, and an ever-growing array of digital advertising opportunities.”John Soss, Vice President - Ad Vice Marketing Agency - Jam Productions
“Chicago Tribune’s print and insert program allows Midas the flexibility to target tight geographies with a flexible product mix that includes Chicago Tribune subscribers and non-subscribers, RedEye and Fin de Semana.”Cary Dice, Account Director - Moroch
Hoy is a Spanish-language daily newspaper with an engaging and energetic format distributed in densely populated Hispanic areas of Chicago and highlighting local, national and international news. Daily (M-F) sections: Local, National & International News, Business, Sports, Opinion, Entertainment, Pastimes and Classifieds. Weekly sections: Parenting (Mon), Education (Tue), Travel (Tue), Additional Sports Coverage (Tue), Health (Wed), Good Cooking (Wed), Local event pictures (Wed), Music (Thu), Auto (Fri), Real Estate (Fri).
Hoy Fin de Semana is Hoy’s weekend publication providing entertainment and relevant content that Hispanics are looking for on the weekends. Sections: Digital, Shopping, Special Report, Parenting and Pastimes.
vivelohoy.com, the website designed to connect with discerning and culturally-conscious Latinos, offers relevant news and information through remarkable photo galleries, captivating videos, engaging bilingual articles, and relevant links. The site is fully responsive—accessible via web, mobile and tablet—and can be read in both English and Spanish.
Digital Opportunities Include:
- Targeted online display
- Video sponsorship
- E-mail marketing
- Mobile display
- 435 Digital Services en Español
Promote your message along Chicago’s expressways and surface streets with Digital and Static Bulletins (Billboards). Target your desired demographic and geographic group with 2,000+ static and digital bulletins throughout Chicagoland and Northwest Indiana.
elevate DIGITAL is an innovative and interactive solution for both consumers and advertisers. The interactive, touch screen digital displays are located in key Hispanic visited areas such as Toyota Park and Navy Pier.
Events & Promotions
Hoy Events are a great opportunity to reach and interact with the Hispanic market through various marketing efforts. Hoy and its partners are leading special event organizers with an expertise in Hispanic marketing, sponsorship sales and on-site festival management.
2014 Event Opportunities Include:
- Fiesta Familiar
- Día del Niño
- Festival de la Villita
- Hispanic Business Expo