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High Income Homeowners


2,248,485 homeowners with a HHI 75K+ in the Chicago DMA
Chicago is home to some of the nation's most affluent spenders


Chicago Tribune Media Group reaches over 84% of homeowners with a household income of $75k+


Corporate Business Man Who they are
Our high income homeowners at a glance:

Square Bullet 58% are 35-54
Square Bullet 22% have a HHI $150,000 +
Square Bullet 81% have at least some college
Square Bullet 54% have a college degree or higher
Square Bullet 87% are married
Square Bullet 48% have children in the household

 

 


Targeting our High Income Homeowner Audience (Index)


chicagosports.com, metromix.com, chicagotribune.com, Chicago Tribune index

Source: Gallup Poll of Media Usage and Consumer Behavior-Chicago Market, 2007
Base: 2,323,688 Adults with Annual HHI $75,000+ and own their primary residence in the Chicago DMA