Purchase Decision Marketing Goals

Relevancy is important when connecting with consumers who are in the mindset to make a purchase decision. These consumers are ready to buy and looking for any distinguishing factors that set your brand apart. Pair that with special incentives and/or a strong call-to-action, and you might have just what it takes to get them to buy.

Objectives Tied to Purchase Decision:

  • Drive store traffic
  • Big sale
  • Customer loyalty programs

Media Tips:

  • Targeted solutions can increase relevancy
  • Call-to-actions are important
  • An online presence is important
We worked with a Financial Services partner in first quarter, 2013. The Chicago Tribune placements had both the highest click-thru rate and the highest conversion rate of all advertisers during this quarter. Jeff Louis, Digital Media Supervisor - Laughlin Constable
Smiles-on-6th
“Our “Smiles” campaign gave us many customers by advertising in TribLocal and Triblocal.com.” Erin Ulrich, Owner/Manager - Smiles on 6th
Cosmetic-Smile
“Cosmetic Smiles Dentistry and the Chicago Tribune have enjoyed a long time partnership over the years. Advertising in the Tribune has helped spread the word about the state-of-the-art services that our practice provides. They bring new clients to our practice on a consistent basis.” Dr. Ron Schefdore, D.M.D., Owner - Cosmetic Smiles and General Dentistry
Neat-Repeats
“We are extremely happy with the results of our Tribune Media Group marketing campaigns. Whether our annual raffle event, saying ‘Thank you’ to our volunteers and shoppers, or sales promotions throughout the year, the Tribune Media Group provides the vehicles to effectively get our marketing message to our audience in our market areas. The Tribune designs quality advertisements with our objectives in mind. Coupled with my sales representative’s expertise in marketing and customer service, I cannot imagine a campaign without the Tribune!” Joyce Athey, Store Director - Neat Repeats Resale
Elis-Cheesecake
“We are so pleased with the results of our online campaigns on Metromix.com, Chicagotribune.com and mobile. Our click through rate is consistently above average. The positive feedback we’ve received from our customers and the increase in online sales show that the campaigns are an effective tool.” Sarah Duff Zupancic, Marketing Manager - Eli's Cheesecake
Peninsula
“I scheduled an E-mail with my rep to target our top markets for a winter promotion. We sent out 150,000 targeted E-mails and within 4 days we had over 85 room reservations.” Marc Anderson, Marketing Director - Peninsula Hotel
Creative-Toy
“We love our Tribune Ad inserts. When every customer comes in the store with the ad in their hands, the store hums with business. It’s a complete success and a great tool for growth.” Desiree Woerner, Owner - Creative Toy Mart
Women's-Workout
“It’s interesting how we have seen a spike the day of a RedEye ad, but especially the day after the ad comes out. I was thinking maybe this is because people grab the RedEye and read it on their way home, see the ad and then come in the next day. But either way, there seems to be results.” Jamie Revell, Director of Marketing - Women's Workout & Fitness
Fantasy-Costumes
“RedEye has helped us generate strong sales during the Halloween season. We have a strong redemption rate for the coupons placed in our ads.” George Garcia, Owner - Fantasy Costumes
Apelian
“Over the years, we have advertised our rug business in the Chicago Tribune and it has produced favorable results for us, in fact we cannot advertise every week because we wouldn’t be able to keep up with the new client orders!” George Apelian, Owner - Apelian Rugs
MPI
“For many years, MPI has successfully partnered with the Tribune in generating awareness, interest and sales for our clients. The Tribune team is responsive, collaborative and decidedly focused on helping us achieve measurable results. As media planners/buyers, we have the daily task of matching our clients’ needs and budgets with the offerings and inventory of powerful media outlets. The Chicago Tribune makes that task easy and enjoyable.” Bill Horowitz, President - Marketing Partnerships International
Coldwell-Honig
“The Chicago Tribune plays an integral part in our print media program by providing the extensive reach that we need to promote our properties to potential buyers in the Western suburbs. When considering the price that it takes to get our message to its wide and affluent readership, there is nothing in the marketplace that even comes close to being comparable.” Frank Turk, Marketing Director - Coldwell Banker Honig-Bell
Thybony
“It can be challenging finding the right advertising tools, but we find that advertising with Tribune Media Group is not only the best way to reach our customers but also to find new potential customers as well. Our sales representative always presents us with the most current and cost effective methods to plan our advertising budget year after year.” Chris Larson, President - Thybony Paint, Wallpaper and Home Interiors
O'Reilly's
“Since 1978 I have used the Chicago Tribune as my main connection to get my type of customers in my stores. I have always felt the Trib brings me buyers, not lookers. Even in today’s electronic world I must have ads in the Chicago Tribune!” Gary O'Reilly, Owner - O'Reilly's Furniture
Posterworks
“Advertising in Chicago Tribune has created an entire new group of customers for our 25 year old custom framing business. CLOSEREAD MORE Craig Sayers, President - Posterworks, Inc.

Delivering on Purchase Decision

chicago-tribune-logo

chicagotribune.com

chicagotribune.com is where Chicago goes to get news and information.

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Tribune Direct

Email / Online Solutions

Amplify your direct mail marketing message with multi-channel marketing programs spanning email, online, & mobile.

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chicago-tribune-logo

Chicago Tribune

As the Midwest's largest newspaper, Chicago Tribune continues to deliver a highly engaged audience.

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Tribune Direct

Direct Mail Solutions

Tribune Direct delivers efficient direct mail solutions and trackability at both a local and national scale.

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Metromix_thumb

chicago.metromix.com

Metromix is Chicago’s premier online guide to entertainment reaching young, active, educated and affluent Chicagoans.

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312-222-5995