Opinion Formation Marketing Goals

Connecting with your audience is a crucial part of the buying process. They may know that your brand exists, but only by building relationships will your message stand out, maintain relevancy, and drive customers to seek your product when they are ready to buy.

Objectives Tied to Opinion Formation:

  • Educate consumers
  • Competitive response
  • Repositioning for a new target audience

Media Tips:

  • An online presence is vital: if consumers know who you are, they will search for you online
  • Delivering your message through a trusted source can help establish credibility
  • Getting in front of the right audience can strengthen your appeal
Cars.com is one of the largest online players in the auto industry and the best place to reach the car-buying audience and drive traffic to our store. We couldn't be happier with the customer service and results we receive from the Trib. Don Davis, General Manager - Valley Honda
VeinCare
“The 435 Digital team worked with us to develop a complex and very functional website and Facebook pages. The continuing SEO and social media support helps us to get great website exposure while allowing me to spend my time seeing patients rather than managing a website.  CLOSEREAD MORE Stephen F. Daugherty, MD, FACS, RVT, RPhS Medical Director - VeinCare Centers of Tennessee
Cosmetic-Smile
“Cosmetic Smiles Dentistry and the Chicago Tribune have enjoyed a long time partnership over the years. Advertising in the Tribune has helped spread the word about the state-of-the-art services that our practice provides. They bring new clients to our practice on a consistent basis.” Dr. Ron Schefdore, D.M.D., Owner - Cosmetic Smiles and General Dentistry
Creative-Toy
“We love our Tribune Ad inserts. When every customer comes in the store with the ad in their hands, the store hums with business. It’s a complete success and a great tool for growth.” Desiree Woerner, Owner - Creative Toy Mart
MPI
“For many years, MPI has successfully partnered with the Tribune in generating awareness, interest and sales for our clients. The Tribune team is responsive, collaborative and decidedly focused on helping us achieve measurable results. As media planners/buyers, we have the daily task of matching our clients’ needs and budgets with the offerings and inventory of powerful media outlets. The Chicago Tribune makes that task easy and enjoyable.” Bill Horowitz, President - Marketing Partnerships International
Coldwell-Honig
“The Chicago Tribune plays an integral part in our print media program by providing the extensive reach that we need to promote our properties to potential buyers in the Western suburbs. When considering the price that it takes to get our message to its wide and affluent readership, there is nothing in the marketplace that even comes close to being comparable.” Frank Turk, Marketing Director - Coldwell Banker Honig-Bell
Thybony
“It can be challenging finding the right advertising tools, but we find that advertising with Tribune Media Group is not only the best way to reach our customers but also to find new potential customers as well. Our sales representative always presents us with the most current and cost effective methods to plan our advertising budget year after year.” Chris Larson, President - Thybony Paint, Wallpaper and Home Interiors
O'Reilly's
“Since 1978 I have used the Chicago Tribune as my main connection to get my type of customers in my stores. I have always felt the Trib brings me buyers, not lookers. Even in today’s electronic world I must have ads in the Chicago Tribune!” Gary O'Reilly, Owner - O'Reilly's Furniture

Delivering on Opinion Formation

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chicagotribune.com is where Chicago goes to get news and information.

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ChicagoNow.com

Chicago's largest active blogging community.

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Email / Online Solutions

Amplify your direct mail marketing message with multi-channel marketing programs spanning email, online, & mobile.

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TribLocal.com

triblocal.com keeps visitors engaged by reporting on the news and information that is specific to their community.

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TribLocal

Your resource for hyperlocal news and information in the Chicagoland suburbs.

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