West / Near West Geography
The more than one million people in the West and Near West of Chicagoland represent a diverse range of cultures and communities. Highly cost-conscious and family-oriented, they value their time together and are always seeking the best deals, often online.
Market Quick Facts
- Invest in their homes (66% more likely to have taken out a home improvement loan)
- Budget-conscious: receive coupons via text or email
- Heavy online usage (10-19 hours per week)
Sources: Scarborough Research, Chicago 2012 R2, Base: 1,377,744 Adults A18+ in West/Near West; US Census Bureau; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.
“Thank you Chicagotribune.com! We had a great response to our online advertising. Very effective and excellent value.”Jennifer Jarland, Recycling and Resource Conservation Program Coordinator, Kane County - Kane County Solid Waste Department
“We love the TribLocal at PANDORA in Bolingbrook. Our ads always capture our customers’ attention. Be it a special event or even holiday time, our customers walk in the store holding the TribLocal ad in their hands. The special attention our TribLocal rep shows us is awesome. She takes the time to understand our needs, expectations, and product. TribLocal has been the key to the growth of our business.”Kelly Kreten, Store Manager - PANDORA Bolingbrook
“The digital display ads being done online are working great. Good work there; keep it up as these are the best results we have had with digital display ads.”Brian Kinnane, Marketing Manager - TimberBuilt Rooms
“The Chicago Tribune plays an integral part in our print media program by providing the extensive reach that we need to promote our properties to potential buyers in the Western suburbs. When considering the price that it takes to get our message to its wide and affluent readership, there is nothing in the marketplace that even comes close to being comparable.”Frank Turk, Marketing Director - Coldwell Banker Honig-Bell