Miscellaneous News & Insights

digitalPLUS

Breaking Down Tribune’s Digital Registrants

July 16, 2014

In an ever-changing Internet landscape, where consumers have various outlets to consume news, media companies are faced with the challenge of valuing their content to consumers who are willing to register or pay for extended and enhanced content.  In the past few years, news and publishing companies shifted towards limiting the amount of content non-registered…

An Economic Outlook at Entertainment and Recreation in Chicago

July 15, 2014

Chicago is known to be one of the most renowned hubs for entertainment and recreation in the nation.  There is no shortage of theaters, museums, live music venues/events, and other distinctive cultural institutions that continue to attract millions of local consumers, as well as visitors from around the world. Here is a brief look at…

Website Tips and Takeaways from the New ChicagoTribune.com

July 14, 2014

On August 1, 2014, you’ll see a reimagined and redesigned ChicagoTribune.com, focused on enhancing user experience and driving increased interaction with our content.  For a ‘sneak peak’, visit the Los Angeles Times website.  Our new website delivers a unique digital platform on a large-scale, but our changes and enhancements can be leveraged for your own…

Is Sponsored Content the Right Fit for Your Business?

June 12, 2014

The world of sponsored content is expanding and growing continually.  Buzzwords including ‘branded’ and ’native’ are out in the market, and more and more businesses and industries are looking to sponsored content to tell their story.  An estimated $118 billion was spent nationally on content marketing, video marketing, and social media in 2013, a number that will…

Online Video Challenges TV Viewership

April 15, 2014

Understanding the ever-changing media landscape can be a challenge, then being able to adjust your current media mix and advertising in time before the next new digital medium enters the market is a non-stop task.  It is essential for marketers to be able to adjust their advertising quickly and across different channels to achieve the greatest…

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