Miscellaneous News & Insights

Online Video Challenges TV Viewership

April 15, 2014

Understanding the ever-changing media landscape can be a challenge, then being able to adjust your current media mix and advertising in time before the next new digital medium enters the market is a non-stop task.  It is essential for marketers to be able to adjust their advertising quickly and across different channels to achieve the greatest…

The Impact of New Competition on Local Furniture Retailers

April 10, 2014

This is a pretty exciting time in retail furniture here in the Chicago market. An industry once dominated by local, family owned businesses is now seeing competition from all over the map. The key to survival for local retailers is in how they deal with this new competition. There are still a handful of very…

7 Great Resources Every Marketer Should Know About

February 10, 2014

In today’s workplace, it’s not uncommon to wear many hats (and always be on deadline). So we’ve compiled a list of proven resources you can use to elevate your career potential, streamline your productivity and get the job done. LYNDA.COM Why it’s great: Need to learn Photoshop fast? Or looking to become a master at…

Outlook: The Real Estate Market in 2014

February 10, 2014

Mortgage payments are in, rent checks are out in Chicago. The third quarter 2013 saw Chicago’s local homeownership rate, a key indicator of homebuyer confidence, climb to 68.1 percent – up from 66.9 percent one year earlier. A driving force is an increase in qualified homebuyers who, reacting to tighter credit standards in recent years,…

A Look at Millennials and Their Financial Spending and Priorities

February 9, 2014

With more than 80 million 18-34 year-olds in the U.S., millennials are a driving force in our economy spending $600 billion each year.  According to Accenture, this figure is expected to grow to $1.4 trillion annually by 2020, representing nearly 30% of total retail sales. Although the economy continues to improve, personal expenditures are still…