Marketing Tips News & Insights

5 Marketing Tips for Small Businesses

April 16, 2014

We’ve compiled a list of five easy marketing tips that every small business owner should keep top-of-mind. Mix it up. Sure, budgets might be tight, but there are many ways to add variety to your media spend without breaking the bank. From various preprint solutions to print and online targeting tactics,  you have more choices…

The Impact of New Competition on Local Furniture Retailers

April 10, 2014

This is a pretty exciting time in retail furniture here in the Chicago market. An industry once dominated by local, family owned businesses is now seeing competition from all over the map. The key to survival for local retailers is in how they deal with this new competition. There are still a handful of very…

Healthcare Marketing in the Wake of the Affordable Care Act

April 10, 2014

The passing of the most recent deadline to sign up for health insurance under the Affordable Care Act (ACA) has left many people asking, “what’s next?” For some this is an extremely important question. One group greatly affected by the legislation is insurance companies. The impact will even be evident in how they market themselves.…

Financial Planning: 3 Things To Know About the Hispanic Market

March 10, 2014

Chicagoland is home to over two million Hispanics – that’s around 21% of the population. With an estimated $32 billion in buying power and an average age of 29, Hispanics represent a young and lucrative market. Hispanic culture is centered on family, and ensuring that future generations have opportunity and security is very important to…

Travel Spending Is on the Rise

March 8, 2014

Travel spending is on the rise across the United States. American Express Travel reports that 92% of their customers are planning to spend at least as much, if not more, on trips in 2014 than in 2013. The same is true here in Chicago as travel spending is projected to increase 3.2% from $9.3 billion…