Marketing Tips News & Insights

Voters are Turning Away from Television

August 7, 2014

They’re back. The political ads that seem to take over television screens in an election year are back in full force. While 2014 is only a mid-term election year, there are more than enough seats up for grabs to fill the airwaves well into the fall. If broadcast television is the bread and butter of…

Digitized Print Ads Enhance and Extend the Life of Your Message

August 1, 2014

Every day, more and more people are turning to search engines to help them find local products and services. In fact, 81% of consumers search online first before buying local products or services. And, more than 60% of consumers start by visiting a search engine when making a major purchase. As customers continue to use…

An Economic Outlook at Entertainment and Recreation in Chicago

July 15, 2014

Chicago is known to be one of the most renowned hubs for entertainment and recreation in the nation.  There is no shortage of theaters, museums, live music venues/events, and other distinctive cultural institutions that continue to attract millions of local consumers, as well as visitors from around the world. Here is a brief look at…

Website Tips and Takeaways from the New ChicagoTribune.com

July 14, 2014

On August 1, 2014, you’ll see a reimagined and redesigned ChicagoTribune.com, focused on enhancing user experience and driving increased interaction with our content.  For a ‘sneak peak’, visit the Los Angeles Times website.  Our new website delivers a unique digital platform on a large-scale, but our changes and enhancements can be leveraged for your own…

Rapid Growth in Chicago’s Tourism Industry

June 13, 2014

As tourism in Chicago continues to grow, summer is an opportune time for advertisers to reach tourists, as well as Chicagoland residents who are eager to explore their city.  Trip Advisor’s Traveler’s Choice Awards recently named Chicago the second most popular spot for ‘Top U.S. Destinations’ in 2014. This may come as no surprise to…

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