Consumer Insights News & Insights

Voters are Turning Away from Television

August 7, 2014

They’re back. The political ads that seem to take over television screens in an election year are back in full force. While 2014 is only a mid-term election year, there are more than enough seats up for grabs to fill the airwaves well into the fall. If broadcast television is the bread and butter of…


Breaking Down Tribune’s Digital Registrants

July 16, 2014

In an ever-changing Internet landscape, where consumers have various outlets to consume news, media companies are faced with the challenge of valuing their content to consumers who are willing to register or pay for extended and enhanced content.  In the past few years, news and publishing companies shifted towards limiting the amount of content non-registered…

Rapid Growth in Chicago’s Tourism Industry

June 13, 2014

As tourism in Chicago continues to grow, summer is an opportune time for advertisers to reach tourists, as well as Chicagoland residents who are eager to explore their city.  Trip Advisor’s Traveler’s Choice Awards recently named Chicago the second most popular spot for ‘Top U.S. Destinations’ in 2014. This may come as no surprise to…

It’s Never Too Early to Plan for the Holidays!

June 12, 2014

Even in the middle of June, it’s never too early to think about the holidays. In retail advertising that means a lot more than just daydreaming about turkey and football. For many retailers, the fourth quarter can make or break the year. Planning for Thanksgiving weekend actually begins in early spring. A good chunk of…

U.S. Hispanics: A Growing Target for Quick-Serve Restaurants

May 14, 2014

The growing number of Hispanics in the U.S. is a prime target for quick-serve restaurants (QSRs), as they are above-average patrons: nearly 85% of their restaurant visits are at QSRs. The trends are favorable for QSRs that reach out wisely to Hispanics now. The Hispanic population has increased over 40% in the Chicagoland area since…