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TMG can provide consumer insights that build an understanding of your business’ target consumers and offer media solutions that engage.
 Health Care
| Young Boomers, Generation Xers and the uninsured are growing segments who are now seeking care from a variety of medical professionals and tools, motivated by everything from exclusivity to affordability. |
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 Finance
| Growing target segments include older boomers, college graduates and young moms who are looking for innovative ways to spend wisely and save more because they are nervous and worried about their financial futures.
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 Insurance
| Budget conscious consumers, midlifers planning for the future and boomers are developing target segments who seek to be more knowledgeable about their insurance as well as find alternative options that can save them money.
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 Education
| Growing target segments include post high-school graduates, professionals seeking advanced degrees and early empty nesters. Trends seen in the education category include growing online education, rising tuition costs and an increasing number of degrees in new fields related to environmental issues.
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 Auto
| Families, new drivers and Millenials are three growing segments in automotive who are looking to purchase more environmentally-friendly hybrid vehicles due to rising gas prices. Consumers are also looking to the future when making purchasing decisions – they are being more conservative and considering long term benefits.
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 Telecom
| There are increasing numbers of active, tech-savvy adults who look to their mobile devices as much more than a phone – it is their personal planner. Not only for young adults, Baby Boomers are beginning to see the value in having a multifunctional phone – they want the capability to check their email and be alerted of breaking news.
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 Grocery
| Consumers, such as moms on-the-go, singles and Millenials, are pushing for more environmentally-friendly and locally-grown products as well as a focus on more ready-to-eat meal selections to fit into their busy lives.
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 Restaurants
| Growing target segments include bargain shoppers, green consumers and Generation X families, all of whom are looking for a more cost-effective, creative restaurant experience. Infusing it with a custom, "home-like" atmosphere, diners will be drawn in for a gourmet experience without breaking the bank.
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 Entertainment
| Boomers, thrifty Generation Xers and wired consumers are growing segments that are now seeking entertainment content that reflects their emotional needs, having been hit hard by the economy, and look for something they can relate to or use to escape. They are also seeing an increased collaboration with artists – fans are becoming music album funders, distributors and collaborators.
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 Apparel
| Young cosmopolitans and thrifty women are two expanding segments who are searching for timeless trends instead of disposable fads – they want quality, sustainability and timeless style. They also want to redefine and personalize their style, and are looking to their everyday surroundings for inspiration.
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 Home
| Consumers, such as first-time homebuyers, multitasking moms and aging-in-place boomers, are designing on a budget, as functional priorities increasingly play a larger part in influencing their spending. They also want their home to be a sanctuary – they seek a place for sanity and security.
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 Travel
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Middle-budget family travelers, staycationers and tech-savvy travelers all desire a vacation that balances escape, sharing, relaxation, discovery and fun while continuing the experience as long as economically possible. They want vacations that are personalized and in-budget, so they search for bargains and deals near the travel start date and customize their own experiences.
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 Real Estate
| With the government's tax credit for first-time homebuyers, young adults and younger boomers are growing segments who are looking to buy. Consumers are also focusing on green housing initiatives and seeking out neighborhoods that will provide them a sense of community and belonging.
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Source: Iconoculture, Consumer Outlooks
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