Travel Industry

Chicagoland is an area on the move. In fact 40% of Chicagoland adults have taken at least two domestic trips in the last year, or two international trips in the last three years. Travelers are part of high-income households, with jobs and homes. But even with discretionary income, they are frustrated at increased rising fees and are constantly looking for great deals.

Chicagoland Travel Enthusiasts

  • 71% are age 35+
  • $87,110 median household income
  • 58% are married

National Trends / Observations

  • Going home: Many consumers are opting for “staycations” taking advantage of tourist opportunities and attractions closer to home.
  • Check this out: Popular travel brands are looking to connect with the consumer in air terminals, such as Amazon store fronts or brick and mortar stores.

Base: 2,913,946 Adults A18+ who have taken 2 or more flights (internationally past 3 years or domestic past year). Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.

435 Digital has been a great partner in expanding our SEM activities and further developing our US Web site. They are knowledgeable, easy to work with, and bring a fresh perspective to our strategy. They quickly learned the intricacies of our business, and I would recommend them for any company looking to increase their digital marketing activities. Miranda Taft, Vice President, Marketing - Air Partner
Starmark
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Peninsula
“I scheduled an E-mail with my rep to target our top markets for a winter promotion. We sent out 150,000 targeted E-mails and within 4 days we had over 85 room reservations.” Marc Anderson, Marketing Director - Peninsula Hotel
American-European
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