Sports Industry

Chicagoans love sports. In fact, 44% of them have attended a professional sporting event in the last year. Whether they are going to a major or minor league game, a racetrack, or any of the myriad area events, sports is a common denominator in the social fabric of the Chicago community.

Chicagoland Sports Enthusiasts

  • 58% are male
  • $80,208 median household income
  • 77% own their home

National Trends / Observations

  • “Home” field advantage: As regular consumers get priced out of stadiums, friends are more likely to get together to watch sports at home.
  • Get out of the game: Behind-the-scene or up-close experiences are increasingly valued ways for businesses to reward customers, recruit new ones or gain entry into new markets.

Base: 3,187,596 Adults A18+ who have attended any professional sports event in the past year. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.

Connecting with the Sports Industry

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Chicago Tribune

As the Midwest's largest newspaper, Chicago Tribune continues to deliver a highly engaged audience.

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Metromix Sports & Entertainment Events

Reach the Chicagoland youth through a collection of sports & entertainment events held throughout the year.

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The #1 daily city newspaper, RedEye provides a unique and clever take on news, sports, pop culture, and entertainment.

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Your resource for hyperlocal news and information in the Chicagoland suburbs.

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