Restaurant Industry

Chicagoland is a city of diners, with 82% visiting a sit down restaurant in the past 30 days. In fact, restaurants are one of the early categories already showing signs of growth following the economic downturn.

Chicagoland Restaurant Diners

  • 51% are female
  • 66% are employed
  • 42% have children

National Trends / Observations

  • Dinner time is anytime: Diners are becoming less habitual, eating at non-traditional times and often on the fly.
  • Expanding tastes: Diners are seeking unique takes on familiar dishes; they want a novel experience.
  • First time savings: Encouraging repeat visits or first-time patrons with incentives is helping restaurants bring in a whole new batch of diners.

Base: 5,962,588 Adults A18+ who have visted a sit-down restaurant in the past month. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.

I wanted to make Tribune Media Group aware that Bruno Enterprises is thankful and encouraged by the great marketing and print advertising work you have done for us. The ability to target specific markets with a cost-effective single sheet like your EZ Target has increased sales and informed our customers of our constant changing of featured Arby’s food items in a timely fashion. Your continued help in creating and revising our creative has also added to the value we place in our continued relationship with you. Thanks again for providing needed marketing assistance. Leslie Dean, Marketing Manager - Bruno Enterprises
Jets-Pizza
“We sent out an Insert in the Tribune to their subscribers, and our return rate was about 7%. We were very pleased with the return and the service that we received.” David Falato, Owner - Jet's Pizza, Ashland Ave.
Beggars-Pizza
“We have seen a great response from our billboards, and feel that they are working. The locations that were available to us were perfect for our needs, and we have decided to renew our contract.” Amanda Garretto, Marketing Manager - Beggar's Pizza

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