Chicagoland adults know money: 54% have money tied into at least one (often many) financial investment service such as stocks, bonds, mutual funds and money market funds. Nearly 75% of this audience is age 35 or over and many have children in the household to provide for – so it is important that they keep their finances in check.
Chicagoland Financial Consumers
- Over 80% own their home
- Over 40% have children
- $83,941 median household income
National Trends / Observations
- Controlling the purse strings: Simplifying use of products and services allow consumers to feel a higher level of control over their financial lives. Personally managing their finances has become a major focus for consumers.
- Reaching for 800: Credit scores are becoming more important, pushing consumers to become more knowledgeable of their financial history.
Base: 3,902,564 Adults A18+ who used various financial services or made investments. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.
“We worked with a Financial Services partner in first quarter, 2013. The Chicago Tribune placements had both the highest click-thru rate and the highest conversion rate of all advertisers during this quarter.”Jeff Louis, Digital Media Supervisor - Laughlin Constable
“Tribune Media Group is a key media partner for Consumers Credit Union. Online advertising is an important vehicle for delivering our messages, and we like our ability to change the message immediately as market conditions change. Thanks to Tribune Media Group, CCU’s brand awareness is at an all-time high.”Maria Contreras, Corporate Development & Marketing Coordinator - Consumers Credit Union
“In any advertising campaign attention to detail is important. With our Christmas flyers in need of distribution, I chose the Chicago Tribune because of my account representative. She is like a concierge, addressing all of our needs. We put all the details of our time sensitive material in her hands and it went off with great success!”Tony D'Ortenzio, Owner - Distinctive Gold Jewelry
“Washington Federal Bank is a community bank with two Locations in Chicago. The EZ Target works great for our bank because we can customize the areas to target, which makes it very cost effective for us.”James R. Crotty, Vice President - Washington Federal Bank