Over 4 million Chicagoland adults have shopped at a department store in the past month. Nearly 60% of these shoppers are married and over 70% own their home. Not only that, these shoppers rely on social media to share and learn about shopping experiences and perceptions.
Chicagoland Fashion Enthusiasts
- 41% are single
- 70% are age 35+
- $70,418 median household income
National Trends / Observations
- Relationship building: Social media sites are virtually connecting designers and customers, allowing brands to build relationships and increase engagement.
- Shopping for the happy: Consumers are looking for a shopping experience that is welcoming, pleasant and efficient.
Base: 4,270,130 Adults who have shopped at a major department store in the past month. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.
“We are extremely happy with the results of our Tribune Media Group marketing campaigns. Whether our annual raffle event, saying ‘Thank you’ to our volunteers and shoppers, or sales promotions throughout the year, the Tribune Media Group provides the vehicles to effectively get our marketing message to our audience in our market areas. The Tribune designs quality advertisements with our objectives in mind. Coupled with my sales representative’s expertise in marketing and customer service, I cannot imagine a campaign without the Tribune!”Joyce Athey, Store Director - Neat Repeats Resale
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“PK Bennett Jewelers has been advertising in the Chicago Tribune for over 8 years now. We have been a staple and have found great success in the local guide section. Being somewhat new to the marketing world I found it extremely helpful and educational when my Account Executive comes out personally and works on our account. Several times she has even brought out experts from other fields of advertising such as Digital and Social Media to open new avenues for my marketing dollar. With new brands and opportunities coming, we are looking forward to the 2013 retail season.”Richard Bennett, Co/Owner - PK Bennett Jewelers
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