Automotive Industry

Nearly 1.4 million Chicagoland adults plan to buy a new or used automobile in the next year. That encompasses nearly 20% of the Chicagoland population. In addition, over 70% of this audience is employed — making this an audience with buying power.

Chicagoland Auto Shoppers

  • Over 60% are male
  • $64,236 median household income
  • 37% are between the ages of 18-34

National Trends / Observations

  • Is there an app for that? More auto buyers are inquiring about easy-access solutions to auto-related information & services
  • Getting “real” with consumers: Hyundai launched a 10-city Uncensored Tour that featured a test-driving obstacle course, post-drive tent with music and coffee, and video-equipped cars that recorded consumer reactions


*Base: 1,376,715 Adults A18+ who plan to buy a new or used vehicle in the next year. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.


Cars.com is one of the largest online players in the auto industry and the best place to reach the car-buying audience and drive traffic to our store. We couldn't be happier with the customer service and results we receive from the Trib. Don Davis, General Manager - Valley Honda
Moroch-(Midas)
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Gmotorcars
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Camping-World
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