Breaking Down the CMR Report; How Advertisers Benefit
In June 2009, the Audit Bureau of Circulations (ABC) released its first Consolidated Media Report for the Chicago Tribune featuring a variety of print and online products for the Tribune Media Group. This report provides advertisers with a comprehensive overview of the newspaper brand’s total reach – across multiple products, channels and media platforms.
Advertisers benefit from this report’s holistic view of the TMG portfolio, not only because of ABC’s trusted third-party point of view but because it defines scope and magnitude of Tribune Media Group’s audience across properties. This total audience perspective emphasizes the opportunities for extended exposure and a chance to engage traditional customers in new ways or reach out to new consumers in brand new places.
Our goal is to serve Chicagoland throughout their day, no matter where they are; the Consolidated Media Report helps us show that. One key element of the CMR is the integration of online audience metrics alongside the traditional print numbers.
Circulation and metrics in the Chicago Tribune’s CMR include the following products:
- Chicago Tribune
- RedEye – our free, daily commuter publication (available Monday through Saturday)
- The Mash – a weekly newspaper written largely by teens for teens, distributed throughout Chicagoland schools
- Hoy – our Spanish language newspaper published Monday through Friday
- Fin de Semana – a Spanish language publication available on Sundays
- Print readership and website usage data for Chicago Tribune, RedEye and Hoy
Interested in Tribune Media Group’s recent CMR circulation and metrics? Contact your Tribune Media Group Sales Representative.
