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Triblocal
What is Triblocal?
- Triblocal is the local resource for news and information both online and in print.
- Content from citizen contributors and Triblocal reporters is very specific to local communities
- The content that is aggregated online is then printed into a full color tabloid newspaper
- Triblocal website is available 24/7. Print editions are distributed weekly as toppers with Thursday's home delivered Chicago Tribune and inserted in single copy papers
Why Triblocal?
- High Readership
- Delivered with the Chicago Tribune (topper on home delivery and inserted in single copies)
- Local, user-generated content and community focus
- High Engagement and Loyalty
- Allows people to share information and provides relevant local content living in these communities
- Targeted and Cost-Effective
- Reaches advertisers' immediate trade area
- Online and in print
2009 Expansion
- Triblocal will be adding 13 new zones and more than 50 websites throughout the north, northwest and near west suburbs--building upon the success of our current zones and 35 websites
- Each zone will have its own identity, focusing on the communities close to home
- Between 10,000 – 20,000 copies will be distributed within each zone
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