News + Insights

We’ve highlighted some of the information that matters to our advertisers most. Check back often for the most recent scoops on industry trends, consumer insights, advertising opportunities and more.

LATEST POSTS

A Look at Millennials and Their Financial Spending and Priorities

February 9, 2014

With more than 80 million 18-34 year-olds in the U.S., millennials are a driving force in our economy spending $600 billion each year.  According to Accenture, this figure is expected to grow to $1.4 trillion annually by 2020, representing nearly 30% of total retail sales. Although the economy continues to improve, personal expenditures are still…

MediaWorks Among Winning Startups Announced for NAA’s mediaXchange Accelerator Pitch Program

January 23, 2014

MediaWorks, a pioneer in driving superior advertiser campaign ROI by bringing Big Data to Publisher media, is one of eight startup companies that have earned the right to pitch at the largest gathering of industry executives in North America, NNA’s mediaXchange 2014 Accelerator Pitch Program. The program, which takes place at the Hyatt Regency in…

Attract a Driven Audience During the Auto Show

January 13, 2014

2014 marks the 106th edition of the Chicago Auto Show. The largest auto show in North America, it showcases nearly 1,000 vehicles and has been held more times than any other auto exposition on the continent. Passionate enthusiasts and shoppers travel from all over Chicagoland to attend. Tribune Media Group reaches over 80% of Chicagoland…

AAM to Release Quarterly Cross-Media Publisher’s Statements

January 13, 2014

The newspaper industry is evolving to meet the demand of expanding media consumption habits by consumers. With this in mind, the Alliance for Audited Media (AAM) will be releasing quarterly Publisher’s Statements this year instead of their traditional bi-annual reports. This is great news for those who are seeking the latest data throughout the year…

Introducing “Tribune Trivia”: A new Chicago Tribune App

January 13, 2014

Tribune Trivia is an app to Test your Wit, Prove your Smarts, and Find new Facts. 8+ categories of questions based on Tribune articles & archives. Details: Trivia App for mobile/tablet/desktop on Android, IOS & Facebook Similar to “Words With Friends”: Facebook integration and social media bragging rights An engaging method to communicate with consumers…

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