News + Insights

We’ve highlighted some of the information that matters to our advertisers most. Check back often for the most recent scoops on industry trends, consumer insights, advertising opportunities and more.

LATEST POSTS

It’s Never Too Early to Plan for the Holidays!

June 12, 2014

Even in the middle of June, it’s never too early to think about the holidays. In retail advertising that means a lot more than just daydreaming about turkey and football. For many retailers, the fourth quarter can make or break the year. Planning for Thanksgiving weekend actually begins in early spring. A good chunk of…

Get ready for the Mash’s 6th annual back-to-school edition!

June 9, 2014

Chicago Tribune’s exclusive teen-crafted publication, normally seen weekly through High School campuses only, will expand its reach for this special all-teen crafted edition, highlighting the latest in school supplies, top gadgets/technology, fashion, concerts, movies, TV. BACK-TO-SCHOOL SPECIAL EDITION ISSUE DATE: Sunday, August 10, 2014 ORDER DEADLINE: Monday, July 7, 2014 at noon MATERIAL DEADLINE: Friday,…

100 Year Anniversary of Wrigley Field

May 21, 2014

Tribune Media Group has several opportunities to help engage Chicagoland in the 100 year anniversary of Wrigley Field: ONLINE Photo galleries featuring historic photos from Tribune archives Social media push and user interaction PRINT Special Sections Commemorative Special Section – Celebrating 100 years of Wrigley Field Content Adjacencies Wrigley Field’s impact on Cubs, roster & ability…

U.S. Hispanics: A Growing Target for Quick-Serve Restaurants

May 14, 2014

The growing number of Hispanics in the U.S. is a prime target for quick-serve restaurants (QSRs), as they are above-average patrons: nearly 85% of their restaurant visits are at QSRs. The trends are favorable for QSRs that reach out wisely to Hispanics now. The Hispanic population has increased over 40% in the Chicagoland area since…

Instagram Tips for Businesses

May 12, 2014

A few best practices for Instagram posts will ensure that consumers are noticing and interacting with them.

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