News + Insights

We’ve highlighted some of the information that matters to our advertisers most. Check back often for the most recent scoops on industry trends, consumer insights, advertising opportunities and more.

LATEST POSTS

Celebra Mujer 2014

April 16, 2014

Celebra Mujer 2014′s goal is to enrich the lives of women by creating a unique experience that empowers Latinas to live a fruitful, happy and healthy lifestyle. Experience Led by Hoy along with the most recognized women and community organizations, Latinas engage in projects, workshops and activities in the fields of health & fitness, beauty…

5 Marketing Tips for Small Businesses

April 16, 2014

We’ve compiled a list of five easy marketing tips that every small business owner should keep top-of-mind. Mix it up. Sure, budgets might be tight, but there are many ways to add variety to your media spend without breaking the bank. From various preprint solutions to print and online targeting tactics,  you have more choices…

Online Video Challenges TV Viewership

April 15, 2014

Understanding the ever-changing media landscape can be a challenge, then being able to adjust your current media mix and advertising in time before the next new digital medium enters the market is a non-stop task.  It is essential for marketers to be able to adjust their advertising quickly and across different channels to achieve the greatest…

Blue Sky Innovation: Continued Growth and Expansion

April 14, 2014

Since launching in October 2014, Tribune Media Group’s newest website, BlueSkyInnovation.com, has been capturing the attention of local innovators, business-decision makers, and technology startups. Since October, traffic to the site has reached over 2.4 million page views, with audiences engaged in content–the average visitor viewed an average 2.51 pages per visit in March 2014, up…

The Impact of New Competition on Local Furniture Retailers

April 10, 2014

This is a pretty exciting time in retail furniture here in the Chicago market. An industry once dominated by local, family owned businesses is now seeing competition from all over the map. The key to survival for local retailers is in how they deal with this new competition. There are still a handful of very…

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