News + Insights

We’ve highlighted some of the information that matters to our advertisers most. Check back often for the most recent scoops on industry trends, consumer insights, advertising opportunities and more.

LATEST POSTS

Digitized Print Ads Enhance and Extend the Life of Your Message

August 1, 2014

Every day, more and more people are turning to search engines to help them find local products and services. In fact, 81% of consumers search online first before buying local products or services. And, more than 60% of consumers start by visiting a search engine when making a major purchase. As customers continue to use…

digitalPLUS

Breaking Down Tribune’s Digital Registrants

July 16, 2014

In an ever-changing Internet landscape, where consumers have various outlets to consume news, media companies are faced with the challenge of valuing their content to consumers who are willing to register or pay for extended and enhanced content.  In the past few years, news and publishing companies shifted towards limiting the amount of content non-registered…

Chicago Tribune’s Publisher’s Statement is Now Available

July 15, 2014

The Alliance for Audited Media has released the Chicago Tribune’s Publisher’s Statement for the period covering October 2013-March 2014. Sunday circulation, at 789,917, is up 1.1 percent year-over-year. Daily circulation, at 438,935, is up 6 percent year-over-year.  These strong numbers reflect the unique and informative content the Chicago Tribune delivers to its readers, as well…

An Economic Outlook at Entertainment and Recreation in Chicago

July 15, 2014

Chicago is known to be one of the most renowned hubs for entertainment and recreation in the nation.  There is no shortage of theaters, museums, live music venues/events, and other distinctive cultural institutions that continue to attract millions of local consumers, as well as visitors from around the world. Here is a brief look at…

Website Tips and Takeaways from the New ChicagoTribune.com

July 14, 2014

On August 1, 2014, you’ll see a reimagined and redesigned ChicagoTribune.com, focused on enhancing user experience and driving increased interaction with our content.  For a ‘sneak peak’, visit the Los Angeles Times website.  Our new website delivers a unique digital platform on a large-scale, but our changes and enhancements can be leveraged for your own…

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