Working Professionals Audience
Busy. Focused on career and family. The working professional balances earning an income and raising kids, and the time crunch often leaves them tired and stressful. They shop at places that offer convience and value, and are focused on keeping not only their lives in balance, but also their checkbooks.
Activities / Behaviors
- They eat on the go: 93% of working professionals have eaten at a quick-serve restaurant in the past 30 days.
- They shop online: In the past year, they were 88% more likely to spend $2,500+ online.
- They are sports enthusiasts: Over 40% more likely to have attended a Cubs, Bulls, and / or Blackhawks game in the past year.
National Trends / Observations
- They bring productive management skills into the home.
- Keeping organized helps free up time for more fun, non-work related activities.
- They seek out retailers that help them multi-task.
Base: 2,557,254 Adults A25-64 + White Collar Profession. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.
“We always advertise in RedEye to get the word out about our free classes and programs for the community. We know that this is an effective way to reach a wide variety of people and demographics, reaching those who live in the city, as well as suburbanites who work in the city and grab a Red Eye to read on the train. Our Red Eye sales representative is wonderful to work with - she always gets us what we need in a timely manner. ”Felicia Ross, Marketing Coordinator - Reform Jewish Chicago
“Over the past two years we have successfully used EZ Targets, targeting the general market through RedEye, and the Hispanic Market with Hoy Newspaper. We love the fact that we can geo target by zip code and reach our desired market.”Valerie Mirea, Media Buyer - Varicose Vein Solutions
“It’s interesting how we have seen a spike the day of a RedEye ad, but especially the day after the ad comes out. I was thinking maybe this is because people grab the RedEye and read it on their way home, see the ad and then come in the next day. But either way, there seems to be results.”Jamie Revell, Director of Marketing - Women's Workout & Fitness
“With countless options for our marketing dollars, we wanted to invest wisely to make the biggest impact to reach potential residents for our 28 buildings in Lincoln Park, Lakeview, and the Gold Coast. My sales representative and her team worked with us to create an interstitial campaign on redeyechicago.com that would effectively reach our target demographic. It was truly a team effort and from the original concept to the final results, we received a response beyond what we could have imagined. We cannot recommend working with the Tribune enough for progressive businesses wanting to get a great ROI on their online advertising.”Dan McDonough, Marketing & Leasing Director - Planned Property Management