Teens Audience

Technology is a part of teens’ lives. They use technology to connect with friends, but not to replace them. They’re active and social, and they shape technology as much as technology shapes them. They are cost conscious and multi-taskers extraordinaire.

    Audience at a Glance

  • Teens are avid users and shapers of technology.
  • They seek to define their individuality through their purchases.
  • Text messaging is their communication method of choice.

    Activities / Behaviors

  • They rely on their phone: 75% of teens own a mobile phone and use text messaging – more than any other age group.
  • They seek out entertainment: On average, teens and young adults have gone to 10 movies and 4 concerts in the past 12 months.
  • They are “scanners”: Today’s teens are capable of reading through a text more quickly in order to find relevant information.


Sources: Compiled by Tribune Media Group Market Strategy from various sources.


 

Connecting with Teens

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The Mash

Put your message in front of the hard-to-reach teen segment with Chicagoland’s only newspaper for teens and by teens.

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TheMash.com

Extend your brand message on TheMash.com, the online version of Chicagoland's only newspaper for teens, The Mash.

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ChicagoNow.com

Chicago's largest active blogging community.

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RedEye

The #1 daily city newspaper, RedEye provides a unique and clever take on news, sports, pop culture, and entertainment.

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chicago.metromix.com

Metromix is Chicago’s premier online guide to entertainment reaching young, active, educated and affluent Chicagoans.

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