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RedEye
The RedEye Audience (At a Glance)
- 50% Male, 50% Female
- 51% Single
- 76% Live in the City
- 40% are homeowners
- 47% are 18-34
- 81% are employed
- 64% have a college education
- Median age is 36
- Average HHI is $75,673
- RedEye reaches over 377,000 Chicagoans daily, and over 799,000 in a given week!
RedEye Readers Are:
Early Adopters
- RedEye readers are nearly twice as likely to own a high-definition television
- 60% more likely to own an MP3 player and 84% more likely to download/purchase music on the Internet
- 43% more likely to own a complete home theatre system and 97% more likely to rent videos online
- Twice as likely to spend up to $2,000 on home electronics
Urban Explorers
In the past 30 days:
- 74% have eaten at a family-style or upscale restaurant
- Nearly 75% more likely to have attended a gourmet cooking event
In a typical two-month period, RedEye readers are:
- 73% more likely to go out to bars/clubs four times or more
- Nearly three times as likely to go out to the movies four times or more
- Twice as likely to go out to a Bears football game and four times as likely to attend a Chicago Rush arena football game
In the past 12 months, RedEye readers are:
- Twice as likely to attend a dance/ballet performance
- 41% more likely to attend a symphony concert, opera, etc.
- 42% more likely to attend a rock concert
- 69% more likely to join a social club
- 60% more likely to attend an outdoor festival
Shopping Addicts
More than 78% of RedEye readers STRONGLY AGREE with one or more of the following statements:
- "Overall, I enjoy shopping"
- "I usually buy name brand items"
- "I will spend more for better quality"
- "I am always the first to buy the latest fashions"
In the past 3 months:
- 93% purchased one more video game, CD or DVD
- More than 69% shopped at a clothing store
- Twice as likely to go out to a Bears football game and four times as likely to attend a Chicago Rush arena football game
In the past 12 months:
- 69% purchased athletic shoes or clothing
- 80% purchased dress shoes or accessories
- 67% purchased business wear
Source: Gallup Poll of Media Usage ©2007 full year
Distribution
Monday through Friday, we distribute 200,000 copies at more than 3,800 outlets, from El line and bus stops to college campuses and retail locations. On Saturdays we home-deliver 100,000 copies in the 67 key city zip codes.
- Honor boxes: 2,362
- Retail/Non-Traditional*: 1,222
- CTA Locations: 593
- College Outlets: 128
- College Campuses: 31
- Promoters: 24
- Starbucks: 318
*bars, gyms, coffee shops, etc.
Available at these and other locations:
Maps
