Audience & Circulation
Online Audience & Circulation
Chicago Tribune Interactive is Chicagoland's #1 choice for local news, weather, sport & entertainment.
Every month, over 5.3 million people visit chicagotribune.com, metromix.com, and/or redeyechicago.com. That's more than the number of passengers who travel through Midway Airport in a given month. It also has the leading online marketplace for jobs, cars, and homes. With over 118 million page views per month, the combined sites offer distinctive, informative, useful, and entertaining content to audiences at home and at work.
Key Metrics
| |
CTI |
chicagotribune |
metromix |
redeyechicago.com |
| Unique Visitors |
5,328,000* |
5,184,000 |
385,000 |
214.087 |
| Visits |
23,232,568 |
21,933,313 |
1,299,255 |
226,890 |
| Page Views |
118,439,678 |
108,348,157 |
10,091,521 |
1,882,531 |
| Avg. Pgs./Visitor |
NA |
10.22 |
8.85 |
8.75 |
| Avg. Min./Visitor |
NA |
37.78 |
8.93 |
6.84 |
| Source: *Nielsen//NetRatings December 2008, remaining numbers are all from Omniture December 2008 (Metrics are for all users and are not limited to Chicagoland); ^Insufficient sample size for Metromix in Nielsen; Omniture does not report on CTI Rolled Up Avg Pages and Min per Visitor |
Local Chicagoland Reach - December 2008
| News & Information |
% |
Entertainment |
% |
| CTI |
21.9 |
Yelp! |
10 |
| chicagotribune.com |
18.9 |
Citysearch.com |
7.5 |
| suntimes.com |
11.0 |
Metromix |
3.1 |
| dailyherald.com |
6.2 |
insiderpages.com |
2.6 |
| abc7chicago.com |
6.1 |
centerstagechicago.com |
1.1 |
| wgntv.com |
5.3 |
chicagoreader.com |
1.0 |
| nbcchicago.com |
4.1 |
AOL City Guide Chicago |
0.1 |
| cbs2chicago.com |
3.2 |
|
|
| suburbanchicagonews.com |
3.0 |
|
|
| WSJ.com |
3.0 |
|
|
| southtownstar.com |
2.7 |
|
|
| myfoxchicago.com |
2.3 |
|
|
| Source: ComScore Media Metrix, Local Chicago DMA, December 2008 |
Demographics
The demographics for CTI sites combined or looked at on an individual basis are detailed below. Please note these are reported by MEDIA AUDIT and represents local Chicago information. This information is updated twice yearly.
36% of CTI users are 18-34 and over half have either a single or advanced college degree.
58% of CTI users are white collar workers. Additionally, over 60% of the CTI audience earns $50K and 30% earns over $100K.
| |
CTI |
chicagotribune |
metromix |
Gender
Male
Female: |
52%
48% |
53%
47% |
45%
55% |
 |
Age
18-34:
35-49:
50+: |
36%
38%
27% |
34%
38%
28% |
41%
44%
18% |
|
Education
Some College:
Bachelor's Degree:
Post Graduate: |
25%
38%
16% |
25%
38%
17% |
16%
46%
13% |
|
Occupation
Exec/Managerial:
Professional/Techi
White Collar: |
20%
20%
58% |
20%
20%
58% |
25%
22%
65% |
|
Household Income
$150,000+
$100,000+
$75,000+
$50,000+ |
13%
30%
45%
63%
|
14%
31%
47%
65% |
15%
37%
51%
65%
|
|
Source: Media Audit May-Jun 2008
CTI demographics are based on an adult (18+) visitor |
