Chicago Tribune

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Audience

Circulation

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Chicago Tribune Audience

Chicago Tribune delivers a high quality audience quickly

In any given week, the Chicago Tribune reaches almost 50% of adults in the Chicago market

63% who are college graduates
58% with household incomes over $75,000
57% with homes valued over $250,000
54% who are Professionals, Managers and Executives

57% of Chicagoans use the Chicago Tribune to gather advertising information - higher than any medium in the market

Network TV - 22%
Radio - 21%
Cable TV - 16%
Outdoor - 7%

The Chicago Tribune Delivers a "Super Bowl" Every Sunday and an "Oscar Winning" Performance Every Weekday

Adults 18+ Ratings Comparisons
Chicago Tribune vs. Television

Chicago Tribune vs. Television Rating Comparisons

Base: 7,171,101 Adults 18+ in the Chicago DMA
Source: Gallup Poll of Media Usage & Consumer Behavior – Chicago Market ©2007; Nielsen National Ratings, 2008

Circulation

Chicago Tribune outsells every other newspaper in the market every day and all competitors combined on Sunday. The Chicago Tribune’s focus remains on circulation that advertisers value most – paid circulation on key days in our core market.

Circulation remains steady on Sunday and during the week

Chicago Tribune Circulation

Current circulation based on the March 2008 Audit Bureau of Circulation FAS-FAX:
Monday – Friday: 541,663
Sunday: 898,703

Source: Audit Bureau of Circulation FAS-FAX, March 2005-2008; September 2005-2007; Average Net Paid Circulation

Map

Download (24 County Distribution)